Social networks can return to the source of true marketing , and the true relationship between producer and the customer (market), or bakery ...
Given the wealth of information companies, who believe other customers because they know more things than the brand itself!
And for brands is a unique opportunity to get in close, direct contact, in relational intimacy with all of its customers, listen and be heard.
Brands must identify why the influencers, detect trends, understand, integrate Web 2.0 customer support, ensuring any warning from social networks, and integrated directly into the Computer Management Software (PGI / ERP) and their module relationship management (CRM Customer Relationship Management).
publishers ERP working on integrating a social layer of management tools, and go to the Social Media Relationship Management.
For immediate processing of a complaint will be vital for brands. A dissatisfied customer becomes very dangerous on the internet, for he often complains to her friends first before complaining to the brand and customer service.
brands who anticipate, and can transform the complainant brand ambassador,
These tools Social Media Relationship Management (SMRM) and will integrate information from many sales teams but also fans from all contacts and social networks providing an overview of opinions by continent, to make strategic decisions.
communicating objects and robots of tomorrow will be the next revolution years to come, as in a factory or a truck, internal anomalies will be reported immediately to the customer service ....
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